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Target Audience Refinement

Target Audience Refinement

Investment: $225

What it is:

Knowing your target audience is the foundation of any successful marketing strategy. But simply identifying basic demographics (age, gender, location) isn't enough. This service helps you dive deep into the psychographics of your ideal client – their interests, values, motivations, pain points, and online behavior. I'll guide you through a process of defining your perfect customer, resulting in a detailed Ideal Client Profile document that you can use to inform all your marketing and branding efforts. This will help you attract the right clients, craft messages that resonate, and maximize your marketing ROI. Includes a 30-minute consultation call to discuss your needs and refine your understanding.


I offer flexible payment plans to make this service even more accessible. You can choose to pay in two installments or spread the cost over four smaller payments. Please note that the 4-payment option includes a small additional fee (10% of the total service price) to cover the extra administrative and bookkeeping time.

What you get:

  • Target Audience Questionnaire: A detailed questionnaire to gather initial information.

  • 30-Minute Consultation Call (Recorded): A focused call to discuss your responses and delve deeper into your ideal client's profile.

  • Comprehensive Ideal Client Profile Document (PDF): A detailed document outlining your ideal client's demographics, psychographics, pain points, goals, online behavior, and buying habits.

  • Actionable next steps: To begin implementing your strategy.

How it works:

  1. Questionnaire: You'll complete a detailed Target Audience Questionnaire.

  2. Consultation Call: We'll have a 30-minute call to discuss your responses and refine your understanding of your ideal client.

  3. Profile Creation: I'll create your comprehensive Ideal Client Profile document.

  4. Delivery: You'll receive the document in PDF format.

Payment Choices:

You can decide to pay in full upon booking, but here are some alternative choices.

  • Option 1 (2 Payments):

    • Deposit: $112.50 due upon booking.

    • Final Payment: $112.50 due upon completion and before delivery of the Ideal Client Profile Document.

    • Total: $225

  • Option 2 (4 Payments):

    • Deposit: $61.88 due upon booking.

    • Payment 1: $61.88 due upon beginning of service.

    • Payment 2: $61.88 is due upon completion of the call.

    • Final Payment: $61.88 due before delivery of the Ideal Client Profile Document.

    • Total: $247.50

    • Note: This includes a $22.50 fee to cover the additional administrative costs associated with managing multiple payments.

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Proudly serving Northeast Pennsylvania and beyond. 

My Approach to Technology:

While I embrace technological advancements, my core focus remains on providing personalized, human-centered business strategy. I may occasionally use AI tools to assist with tasks like research or even brainstorming, but all final decisions, creative direction, and client interactions are handled directly by me, ensuring the highest level of expertise and personalized attention.

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