Business Strategies by Taschi
Email Marketing Strategy & Setup
Investment: $450
What it is:
Email marketing is one of the most effective ways to connect with your audience, build relationships, and drive sales. This service provides a complete solution, combining both strategic planning and technical setup. I'll help you define your email marketing goals, segment your audience, develop a content strategy for your emails, design branded email templates, and set up an email marketing platform. You'll walk away with a clear plan and a fully functional system, ready to start growing your email list and engaging your subscribers.
I offer flexible payment plans to make this service even more accessible. You can choose to pay in two installments or spread the cost over four smaller payments. Please note that the 4-payment option includes a small additional fee (10% of the total service price) to cover the extra administrative and bookkeeping time.
What you get:
Email Marketing Questionnaire:
A questionnaire to gather information about your business, target audience, and email marketing goals.
Strategy Session (60 minutes):
A 60-minute consultation call via Google Meets to discuss your questionnaire responses, brainstorm campaign ideas, and refine your strategy.
Email Marketing Strategy Document (PDF):
A detailed document outlining:
Your Email Marketing Goals (e.g., increase brand awareness, generate leads, drive sales)
Target Audience Segmentation (how you'll segment your list for targeted messaging)
Email List Building Strategies (how you'll grow your subscriber list)
Content Strategy for Emails (types of emails to send, frequency, content ideas)
Automation Recommendations (e.g., welcome sequences, abandoned cart emails, drip campaigns)
Key Performance Indicators (KPIs) to track (e.g., open rates, click-through rates, conversion rates)
Email Marketing Platform Setup:
I'll set up your account or optimize your existing account.
I'll import your existing subscriber list (if applicable).
I'll configure your account settings.
Branded Email Template: Design of a custom-branded email template that you can use for your campaigns. This will align with your overall brand identity.
Welcome Sequence Setup (up to 3 emails): I'll set up an automated welcome sequence (a series of emails) for new subscribers to introduce them to your brand and nurture them towards conversion.
Actionable next steps
How it works:
Questionnaire: You'll complete the Email Marketing Questionnaire.
Strategy Session: We'll have a 60-minute call to discuss your responses, brainstorm campaign ideas, and refine your strategy.
Strategy & Setup: I'll create your Email Marketing Strategy Document, set up your email marketing platform, design your template, and set up your welcome sequence.
Delivery: You'll receive the strategy document and access to your configured email marketing system.
Payment Choices:
You can decide to pay in full upon booking, but here are some alternative choices.
Option 1 (2 Payments):
Deposit: $225 due upon booking.
Final Payment: $225 due upon completion and before delivery of final assets/access.
Total: $450
Option 2 (4 Payments):
Deposit: $123.75 due upon booking.
Payment 1: $123.75 due after questionnaire.
Payment 2: $123.75 after strategy session.
Final Payment: $123.75 due before delivery of final assets/access.
Total: $495
Note: This includes a $45 fee to cover the additional administrative costs associated with managing multiple payments.