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Content Marketing Strategy & Planning

Content Marketing Strategy & Planning

Investment: $400

What it is:

Content marketing is more than just posting on social media or writing blog posts. It's about creating valuable, relevant content that attracts, engages, and converts your target audience. This service helps you develop a strategic content marketing plan aligned with your overall business goals. I'll help you identify your key content pillars, define your target audience's content needs, and create a 3-month editorial calendar to guide your content creation efforts. You'll walk away with a clear roadmap for creating content that gets results. Includes a 30-minute consultation to discuss your needs and goals.


I offer flexible payment plans to make this service even more accessible. You can choose to pay in two installments or spread the cost over four smaller payments. Please note that the 4-payment option includes a small additional fee (10% of the total service price) to cover the extra administrative and bookkeeping time.

What you get:

  • Content Marketing Strategy Questionnaire: A questionnaire to gather information about your business, target audience, and content goals.

  • 30-Minute Consultation Call: A focused call to discuss your questionnaire responses, brainstorm content ideas, and refine your strategy.

  • Content Marketing Strategy Document (PDF): 

    • A detailed document outlining:

      • Your Content Marketing Goals

      • Your Target Audience's Content Needs

      • Key Content Pillars (3-5 core themes)

      • Recommended Content Formats (blog posts, videos, social media posts, infographics, etc.)

      • SEO Keyword Research (basic keyword suggestions related to your content pillars)

      • Content Promotion Strategy (where and how to share your content)

  • 3-Month Editorial Calendar (Google Sheet or similar): A detailed calendar outlining specific content topics, publication dates, platforms, and keywords for the next three months.

  • Actionable next steps

How it works:

  1. Questionnaire: You'll complete the Content Marketing Strategy Questionnaire.

  2. Consultation Call: We'll have a 30-minute call to discuss your responses and refine your strategy.

  3. Strategy & Calendar Development: I'll create your Content Marketing Strategy Document and 3-Month Editorial Calendar.

  4. Delivery: You'll receive the documents in PDF and Google Sheet (or similar) format.

Payment Choices:

You can decide to pay in full upon booking, but here are some alternative choices.

  • Option 1 (2 Payments):

    • Deposit: $200 due upon booking.

    • Final Payment: $200 due upon completion and before delivery of the documents.

    • Total: $400

  • Option 2 (4 Payments):

    • Deposit: $110 due upon booking.

    • Payment 1: $110 due before starting the project

    • Payment 2: $110 due after completing the strategy call

    • Final Payment: $110 due before delivery of the final documents.

    • Total: $440

    • Note: This includes a $40 fee to cover the additional administrative costs associated with managing multiple payments.

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Proudly serving Northeast Pennsylvania and beyond. 

My Approach to Technology:

While I embrace technological advancements, my core focus remains on providing personalized, human-centered business strategy. I may occasionally use AI tools to assist with tasks like research or even brainstorming, but all final decisions, creative direction, and client interactions are handled directly by me, ensuring the highest level of expertise and personalized attention.

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